LATEST REPORT: Michigan State’s Jack Velling Secures Groundbreaking $10M Samsung Endorsement — Pledges $4M to Michigan Youth and Orphan Programs
EAST LANSING, MI — In a historic move that has sent shockwaves across the NCAA and sports business world, Michigan State Spartan star tight end Jack Velling has signed a groundbreaking $10 million Name, Image, and Likeness (NIL) endorsement deal with global tech powerhouse Samsung. The agreement not only marks one of the largest NIL deals for a college athlete, but also showcases the true heart of a rising football star.
In a move that has captured national attention and admiration, Velling announced that he will be donating $4 million of that deal to charitable causes, including $2 million to the Boys and Girls Club of Michigan and $2 million to support orphanage programs across the state.
> “This opportunity is bigger than me,” Velling said at Tuesday’s press conference. “I’ve been fortunate to have strong mentors, coaches, and family support throughout my journey. There are kids in Michigan who don’t have that — and I want to help be the difference.”
💼 Deal of the Year
The deal, brokered by Velling’s NIL representation and finalized earlier this month, places the junior tight end in a national marketing spotlight. Samsung confirmed that Velling will be the face of a new campaign focused on wearable fitness tech, smart performance gear, and youth digital engagement initiatives.
> “Jack Velling is more than just a top-tier athlete,” said Samsung North America VP, Erika Liu. “He represents the future — strength, integrity, and community leadership. We’re honored to partner with him.”
The partnership includes digital media campaigns, campus events, product collaborations, and global ambassador opportunities that may extend into his post-college professional career.
🏈 From Oregon to Spartan Stardom
After transferring from Oregon State to Michigan State in 2024, Velling quickly established himself as one of the premier tight ends in the nation. With a towering 6’5” frame, elite hands, and strong blocking ability, he’s been instrumental in revitalizing the Spartan offense under Coach Jonathan Smith.
Last season, he recorded 865 receiving yards and 10 touchdowns, earning All-Big Ten honors and becoming a projected top NFL Draft pick.
> “Jack is the kind of player every coach dreams of,” Smith said. “He works, he leads, and now he’s giving back in a way that defines character. We’re incredibly proud of him.”
💚 Giving Back to the State of Michigan
Velling’s philanthropic focus is close to home. His donation to the Boys and Girls Club of Michigan will fund after-school athletics, mentorship programs, and facility improvements across the state. Meanwhile, the $2 million earmarked for orphanage homes will be used to upgrade residential care facilities, provide academic and emotional support, and increase access to sports for underprivileged children.
> “If just one kid feels seen, feels believed in, or gets their shot because of this — that’s worth more than any touchdown,” Velling said, visibly emotional.
👏 National Praise
The announcement drew immediate praise from across the sports and philanthropic world. Former Spartan greats, NFL stars, and national media outlets hailed Velling’s move as a defining moment in college sports.
> “He just redefined what being a student-athlete can mean,” tweeted ESPN’s Marty Smith.
🌟 A Star with a Purpose
As Jack Velling prepares for what could be a breakout NFL-bound season, one thing is already certain: he’s making just as big an impact off the field as he is on it.
“Football gave me a platform,” he said. “Now I’m using it to give others a chance to dream.”