Brighton’s Billionaire Owner Tony Bloom Invests in Scottish Side Hearts: “We’re Here to Compete”
Edinburgh, Scotland – Tony Bloom, the billionaire owner of Brighton & Hove Albion and a renowned professional poker player, has expanded his football empire with a major investment in Scottish Premiership club Heart of Midlothian. Bloom, known for his data-driven strategies and success in turning Brighton into a Premier League contender, has acquired a 29% non-voting stake in Hearts through a £9.86 million investment.
The deal, which was overwhelmingly approved by 98.5% of Foundation of Hearts members, marks a significant moment in Scottish football. While Bloom will not hold any voting rights, his involvement is expected to bring world-class analytics, financial stability, and strategic oversight to a club eager to challenge the dominance of Celtic and Rangers.
“We’re here to compete, not just participate,” Bloom said in a statement. “Hearts is a historic club with a passionate fanbase, and we believe there’s tremendous potential to grow both on and off the pitch.”
Though the Brighton owner will not control day-to-day decisions, he will install his long-time advisor James Franks as a director on the club’s board to represent his interests. This partnership signals a shared vision between Bloom’s global football strategy and Hearts’ fan-led foundation.
Bloom’s reputation precedes him. Since taking over Brighton in 2009, he has revolutionized the club through smart recruitment, investment in infrastructure, and heavy use of data analytics via his company, Starlizard. Under his guidance, Brighton has climbed from the Championship to consistent top-half finishes in the Premier League.
The investment in Hearts follows Bloom’s earlier purchases of minority stakes in Belgian side Union Saint-Gilloise—2024–25 Pro League champions—and Australian club Melbourne Victory. His approach to multi-club ownership emphasizes autonomy for each club while sharing data, scouting networks, and operational best practices.
For Hearts, this partnership could prove transformational. The club, led by new manager Derek McInnes, is targeting a return to consistent European qualification and aims to break the long-standing Glasgow duopoly. McInnes welcomed the investment, calling it “a massive vote of confidence in where Hearts are going.”
Crucially, fan ownership remains intact. The Foundation of Hearts retains full voting control, ensuring the club’s values and direction stay rooted in community. Still, Bloom’s backing brings serious ambition—and serious resources.
As Scottish football evolves, Hearts now stand poised to become a serious contender. And with Bloom involved, the message is clear: this isn’t just an investment—it’s a calculated bet to win.