Tomac, a multiple Supercross and Motocross champion, has long been a fan favorite, not just for his exceptional skill and intensity on the bike, but also for his professional approach, dedication to the sport, and unrivaled competitive drive. With this new agreement, EA Sports hopes to use Tomac’s star power and authenticity to build and market a new motocross simulation game that will compete with top-tier sports titles such as Madden, FIFA, and NBA Live.
According to sources close to the contract, Tomac will play an important role not just as a cover athlete, but also in the development process, contributing his knowledge of game physics, bike realism, racing locations, and rider mechanics. The game will seek to provide gamers with the most authentic dirt bike experience ever created, with Tomac serving as a creative consultant and official ambassador.
Speaking about the announcement, Tomac expressed his enthusiasm:
“I’ve always wanted to see motocross portrayed at the greatest level in gaming. EA Sports is the gold standard, and being a part of this new chapter is really important to me. I want this game to embody everything that makes our sport great—adrenaline, grind, and passion.”
EA Sports President Cam Weber echoed the notion, saying:
“Eli Tomac is a once-in-a-generation talent.” He delivers genuineness, global appeal, and in-depth knowledge of the sport. We are pleased to welcome him to the EA Sports family and look forward to providing an experience that appreciates the motocross community.”
The financial terms of the agreement have not been disclosed, but industry analysts estimate that it is worth between $8 million and $12 million, including promotional bonuses, licensing rights, and potential revenue-sharing based on game sales and in-game content associated with Tomac’s brand.
This move also emphasizes the growing relationship between conventional sports symbols and digital entertainment. For Tomac, who continues to compete at the highest levels, this is more than just a branding move; it’s an opportunity to build on his legacy and inspire a new generation of riders and gamers.
Fans can expect EA’s motocross title to be released on next-generation consoles and PC platforms in late 2026, with Tomac prominently included in the marketing campaign. Previews are scheduled to be released early next year, showcasing behind-the-scenes footage of Tomac in motion-capture equipment, giving viewers a personal glimpse at the passion behind the pixels.
In a world where sports and gaming are becoming increasingly intertwined, our collaboration represents an exciting new chapter—not only for Eli Tomac, but for the entire motocross community.