Breaking News: From Hockey Wife to Lifestyle Queen – Lauren Kyle McDavid Launches Luxury Business in Edmonton Following Connor McDavid’s Stanley Cup Loss
Edmonton, AB – July 4, 2025 – In the wake of heartbreak on the ice, a new star is rising in Edmonton — and this time, it’s not wearing skates.
Lauren Kyle McDavid, the wife of Edmonton Oilers captain Connor McDavid, has officially stepped into the spotlight with the launch of her latest business venture: a luxury lifestyle and design studio, “KYLE & CO.” The announcement comes just days after the Oilers’ crushing Game 7 loss in the Stanley Cup Final, a moment that left the city mourning what could have been a historic win.
But while the mood among Oilers fans remains somber, Lauren Kyle McDavid is injecting a fresh dose of inspiration and entrepreneurial energy into Edmonton’s post-season gloom.
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From Behind the Scenes to Center Stage
Lauren Kyle, now Lauren McDavid after the couple tied the knot earlier this year in a private ceremony in Muskoka, has long been known as the supportive partner to one of the NHL’s brightest stars. But beyond the glitz of hockey galas and Instagram glimpses into their impeccably designed home, Lauren has always had ambitions of her own.
An accomplished interior designer with a degree from Ryerson University (now Toronto Metropolitan University), Kyle has been quietly cultivating a reputation in Canada’s design circles. Her firm, Kyle & Co. Design Studio, originally based in Toronto, made headlines in 2020 after the reveal of the now-iconic McDavid residence — a modernist marvel of glass, concrete, and chic minimalism that she personally designed. The home became a viral sensation, and Kyle’s aesthetic — sleek, modern, and luxurious — became instantly recognizable.
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A Bold Move to Edmonton
Now, in a move that signals her full embrace of Edmonton as home, Lauren has expanded Kyle & Co. to the city, opening a flagship studio in the heart of downtown. The new space is more than just an office — it’s a statement. Part showroom, part retail boutique, and part community hub, the studio offers high-end interior design services, curated home decor collections, and lifestyle products that reflect Lauren’s signature refined taste.
At a launch event held Wednesday evening, the space was unveiled to select media, clients, and influencers. The ambiance was pure Lauren Kyle: ambient lighting, champagne tones, floral installations, and architectural detail down to the millimeter. Local artists and artisans were also featured prominently, with Lauren making a clear effort to blend her brand with Edmonton’s unique identity.
“I’ve always believed that your environment shapes your mood, your creativity, and your life,” Lauren said during her remarks. “This city has given so much to Connor and me — it’s where we’ve built our life together. It was time for me to bring something special to Edmonton, something that reflects who I am and what I love.”
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Timing is Everything
The timing of the launch — just days after the Oilers’ Stanley Cup dreams were dashed by the Florida Panthers in a heartbreaking 3-2 loss — has not gone unnoticed. While some might have delayed such a high-profile debut, Lauren leaned into it.
“There’s no perfect time,” she explained to reporters. “Connor is heartbroken, like all of us. But one thing I’ve learned from him is resilience. We can’t let one loss — even one as big as the Cup Final — stop us from moving forward.”
Fans have responded with an outpouring of support, flooding Lauren’s social media with messages of encouragement and admiration. “She’s a boss,” one fan commented. “Lauren’s bringing light when the city needed it most.”
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A New Kind of Power Couple
The McDavids now represent more than just athletic excellence. With Lauren’s business acumen and artistic flair complementing Connor’s sports legacy, the couple is emerging as Edmonton’s