CBS News breaks down Brian Kelly’s complete overhaul of the LSU Tigers football team.
Baton Rouge, Louisiana — Since Brian Kelly became the head coach of LSU Tigers football in late 2021, the team has experienced a major change. Kelly, famed for his disciplined style and strategic vision, has revitalised a club that had previously struggled to restore its status as a national force. As the Tigers prepare for another important season, Kelly’s renovation of LSU football has served as a model for modern program development.

Recruiting Excellence
Brian Kelly’s ability to dominate the recruiting scene has been a key factor in his success at LSU. Kelly has brought in top-tier classes that coincide with his goal for a championship-caliber club by tapping into Louisiana’s and the surrounding region’s rich high school football talent pool.
Kelly’s recruiting strategy prioritises versatility, character, and fit within his system. The 2024 recruiting class is regarded as one of the best in recent years, with a combination of five-star talents and under-the-radar athletes who have the ability to blossom under Kelly’s guidance. Notably, Kelly has used the transfer site to add quick impact players, increasing the team’s depth and competitiveness.
Tactical Overhaul
When Kelly arrived in Baton Rouge, he made it plain that he wanted to modernise LSU’s offensive and defensive methods. Under his tutelage, the Tigers have adopted an aggressive, high-powered offence that maximises the abilities of their playmakers. Kelly has created a balanced offensive strategy that mixes a dynamic throwing game with a punishing, efficient running game.
Kelly’s defensive strategy was to build a unit around speed and versatility. By focussing on basics and situational awareness, the Tigers’ defence has made great progress in restraining some of the SEC’s most potent offences. Kelly’s coaching staff has also demonstrated a remarkable ability to make in-game adjustments, which has been key to LSU’s turnaround.
Culture Reset
Kelly’s greatest significant impact on the LSU Tigers may be the culture he has established within the program. When Kelly arrived, he emphasised accountability, discipline, and unity. Players have praised his leadership approach, praising him as a coach who sets high standards while cultivating a culture of mutual respect.
Kelly’s emphasis on academics and personal development has also appealed to players and their families. Kelly’s holistic approach to player development has cemented LSU’s image as a program that prepares its athletes for life after football.
On-Field Success
The benefits of Kelly’s revamp have been visible on the pitch. In his first season, the Tigers exceeded expectations by competing at a high level in the SEC and earning a spot in a New Year’s Six bowl game. Kelly’s consistent success in succeeding seasons has cemented his reputation as one of college football’s best coaches.
Under Kelly’s leadership, the Tigers have consistently outperformed ranked opponents, with skill, preparedness, and resilience characterising their game. The Tigers’ ability to win under pressure has been a hallmark of Kelly’s tenure.
The Road Ahead
As LSU looks ahead, the program is set for long-term success under Brian Kelly. His extensive revamp has re-established the Tigers as a perennial SEC and national powerhouse.
With a talented roster, a dedicated coaching staff, and a reinvigorated sense of purpose, the LSU Tigers are poised to challenge for titles in the coming years. Brian Kelly’s leadership has not only improved the squad, but it has also reenergised a fan base hungry for success.