University Park, Pennsylvania— Drew Allar, the Penn State Nittany Lions’ standout quarterback, has signed a multi-million dollar endorsement deal with EA Sports, highlighting the growing significance of NIL (Name, Image, and Likeness) chances in college football. The historic relationship is part of the highly anticipated relaunch of EA’s legendary College Football video game franchise, and it is one of the NCAA’s most visible NIL deals to date.
Allar, a 6-foot-5 center, has quickly emerged as one of the country’s most marketable collegiate athletes, thanks to his on-field prowess, leadership, and rapidly rising national recognition. According to the EA Sports contract, Allar will be one of the star athletes in EA Sports College Football 25, which will be released later this year.
According to sources close to the agreement, the deal covers Allar’s likeness, voice, and exclusive in-game material, as well as promotional appearances and marketing activities related to the game’s release. The contract, estimated to be worth more than $3 million, elevates Allar to the top tier of NIL earnings and strengthens Penn State’s reputation as a program where great talent can thrive both athletically and financially.
“This is more than just a video game—it’s a moment,” Allar stated in an official statement. “As someone who grew up playing NCAA football, being in the game is a dream come true. I’m pleased to represent Penn State and be a part of something so important to college football fans globally.”
This agreement also ushers in a new era of purposeful branding in collegiate athletics. EA Sports has been actively collaborating with athletes and schools to create authentic fan experiences, and Allar’s appearance as a cover athlete or featured character is likely to dramatically boost attention and sales.
Penn State head coach James Franklin commended the agreement as a reflection of Allar’s integrity and marketability.
“Drew is the complete package—a leader, a competitor, and an ambassador for our program. This deal demonstrates what’s possible when skill is combined with the correct mindset and support system.
Fans and analysts are both buzzing about the implications. Beyond the glitz and glamour, this decision solidifies the NIL era’s influence and establishes a new norm for how student-athletes can use their platform while maintaining their undergraduate careers.
Allar, who led Penn State to a 10-win season last year and enters 2025 as a Heisman Trophy contender, has already established himself as a force on the field. With this EA Sports arrangement, he has added a significant commercial victory to his resume.
As the NCAA evolves and businesses look to invest in the next generation of players, Drew Allar’s partnership with EA Sports exemplifies how collegiate athletes can now define their legacies both in real life and on the digital field.
Congratulations to Drew Allar, the new face of Penn State football and a trailblazer in the NIL era. 🦁🎮💼