In a historic moment for both the West Virginia Mountaineers football program and collegiate athletics, running back Jahiem White has signed a multi-million dollar NIL (Name, Image, and Likeness) contract with EA Sports, the creators of the highly anticipated College Football 25 video game, which will relaunch this summer. Multiple sources corroborated the news, which ESPN validated early this morning.
This deal not only places White among the highest-paid players in college football’s NIL era, but it also represents a significant win for West Virginia University (WVU), demonstrating the Mountaineers’ ability to generate high-profile, marketable talent in the national spotlight.
✦ Jahiem White, A Rising Star.
Jahiem White’s rise has been nothing short of amazing. After a breakout 2024 season in which he continually impressed fans with his speed, agility, and big-play abilities, White has become a household name in Morgantown and beyond. He rushed for over 1,300 yards and 15 touchdowns, garnering All-Big 12 accolades and enthralling fans with his elusiveness in the open field.
White’s combination of on-field success and burgeoning social media presence made him a prime candidate for huge NIL chances, and EA Sports acted quickly.
“We’re thrilled to have Jahiem White representing the return of College Football 25,” an EA Sports official stated. “He represents the future of collegiate football: exciting, confident, and well linked to the fan base. “He’s an excellent fit for our brand.”
✦ Deal details.
According to sources familiar with the deal, the agreement includes:
White’s likeness appeared heavily in the video game.
A national marketing campaign including digital ads and social networks
Exclusive goods partnerships related to the Mountaineers brand.
Potential expansion into future EA Sports titles, such as Madden NFL.
It is one of the richest NIL contracts ever signed by a WVU player, and probably the most significant in the program’s history.
✦ Coach and Community Reaction West Virginia head coach, Neal Brown, praised the announcement.
“We are extremely proud of Jahiem. He earned this moment by hard work and leadership. It’s a tremendous day not only for him, but for WVU football in general.”
Fans congratulated White on social media, with hashtags #MountaineerMade and #NILTrailblazer trending regionally.
✦ A trailblazer in Morgantown
This unprecedented collaboration demonstrates the power of NIL when student-athletes, schools, and businesses join around common values and visions. White has stated that, while he is appreciative for the chance, his primary emphasis remains on winning games and taking WVU football to new heights.
*”This is just the beginning,” White posted on Instagram. “I’m grateful to be a part of this adventure and to represent West Virginia on a national level. Let’s continue ascending.”
When College Football 25 hits shelves later this year, expect to see Jahiem White not only blazing down the field in person, but also dominating digital screens across the country – a genuine icon of college football’s new era.