LATEST REPORT: Alperen Sengün Secures Historic $10M Samsung Deal, Donates $4M to Youth and Orphans in Houston
HOUSTON, TX — In a stunning blend of business success and heartfelt generosity, Houston Rockets star center Alperen Sengün has signed a groundbreaking $10 million endorsement deal with tech giant Samsung, making it one of the largest personal deals ever signed by a Rockets player under the age of 25.
But what truly set this moment apart wasn’t just the money—it was what Sengün chose to do with it.
In a surprise announcement during a press event hosted at Toyota Center, the 22-year-old Turkish sensation revealed that he will donate $2 million to the Boys & Girls Club of Rockets—a new youth development initiative focused on mentorship, sports, and STEM education—and another $2 million to a Houston-based orphanage that provides housing, counseling, and care for underserved children in the city.
> “Basketball gave me purpose,” Sengün said. “Now, I want to help give that same sense of hope to kids who feel forgotten or left behind.”
The crowd—filled with media, Rockets staff, young fans, and community leaders—responded with a standing ovation as Sengün spoke with emotion, alternating between English and Turkish.
This is not the first time Sengün has shown signs of leadership beyond the court. Since joining the Rockets in 2021, he has quietly supported numerous causes, including children’s hospitals in Houston and relief efforts in Turkey following natural disasters. But today’s announcement marks his most public and ambitious philanthropic step yet.
> “He’s the kind of player every franchise dreams of—not just because of his talent, but because of his heart,” said Rockets Head Coach Ime Udoka. “This is a young man who understands what really matters.”
The Boys & Girls Club of Rockets will launch in early 2026, providing safe after-school programs, tutoring, fitness training, and even coding classes. Sengün will be personally involved in its planning and visits.
Meanwhile, the $2 million contribution to the orphanage—whose name was withheld at Sengün’s request to protect the children’s privacy—will fund new dormitories, recreational areas, and on-site counselors.
Samsung officials praised Sengün’s decision to immediately give back.
> “This is why we partnered with Alperen,” said Samsung spokesperson Linda Kang. “He represents innovation, integrity, and impact.”
Social media quickly caught fire after the announcement, with hashtags like #SengunGivesBack, #HeartOfHouston, and #BigManBigHeart trending nationwide.
As the Rockets eye a new chapter in their playoff journey, Sengün’s legacy is already being written in ways that go far beyond the hardwood—proof that real greatness begins when talent meets purpose.