The Packers are undergoing a significant leadership transition that will usher in a crucial new era for a distinctive team that is among the most well-liked and significant in sports.
Ed Policy
will officially take over as the team’s next chairman, president, and CEO at the NFL’s only publicly owned team’s annual shareholders meeting, which is scheduled on July 25 at Lambeau Field. Policy, the general counsel and COO of the Packers, will take over for departing Mark Murphy, who will turn 70 next month and be eligible for mandatory retirement.The goal of the transfer, which has been planned for about a year, is to maintain continuity as much as feasible. However, the change comes as Green Bay recently attracted 600,000 spectators for the 2025 NFL Draft, which tied for the second-largest attendance at the event. The Packers are still very much interested in maintaining Green Bay as a major league event location.
During his term, Policy will most likely negotiate a new labor agreement with the NFL Players Association and opt out of the league’s existing TV contracts in 2029 and 2030. These events will have a significant impact on the team’s financial destiny.
The Packers are still very interested in growing Titletown, the team’s mixed-use development and entertainment complex next to Lambeau Field. Policy, the son of former 49ers and Browns executive Carmen Policy, was also instrumental in the construction of that facility. When the transition plan was first created last year, the younger Policy declared, “This is the best job in sports.” In all of professional sports, we are the custodians of the most recognizable and distinctive organization. I enjoy being a part of the people’s team, which is what we are.
The Packers are anticipated to release their annual financial report ahead of that meeting, and with the league’s and the team’s continued expansion, it is still highly feasible that the numbers will be at or close to record levels. The team said last year that it made $60.1 million in operational profit and $654 million in sales for the fiscal year that ended on March 31, 2024, which was an all-time record for the franchise.
A greater worldwide presence for the Packers and the team’s brand is one of the more significant improvements that are anticipated under the policy. Green Bay acquired rights to Germany, Ireland, and the United Kingdom in late March, making them one of the last teams in the NFL to sign up for the league’s Global Markets Program.
The Packers showed little interest in playing or conducting business overseas during the majority of Murphy’s more than 17-year tenure. This was partly due to the fact that any home game loss would have a disproportionately large impact on the Green Bay market, which is by far the NFL’s smallest. However, as evidenced by a record seven non-U.S. games in 2025, the league has made its worldwide aspirations a part of its long-term expansion strategy.
In order to maintain a full schedule of domestic home games, the league has also developed a scheduling mechanism that removes international matches from each team’s ninth home game every other year.